Reason-To-Ride a 28 week long program designed to get motorcycle enthusiasts out on their bikes riding and raising money for the Muscular Dystrophy Association and Ride for Life while also riding to some of the areas best restaurants.
Riders purchase a Reason-To-Ride badge from Z&M Harley-Davidson for $10. All proceeds go to MDA Ride for Life. One  badge per person. Riders travel to 14 participating restaurants where they receive a unique punch on their badge. Z&M awards prizes to riders who receive a minimum of 1 punch on their badge. Riders who receive 14 punches can be entered to win a $3000 Z&M gift card. In total, over $5,000 in prizes are awarded! Prizes are awarded at the season ending party to be held Sunday, October 4, 2020.
Since 2013 Z&M Harley-Davidson has been committed to supporting Ride for Life, Harley-Davidson’s largest fundraiser benefiting children and adults battling muscular dystrophy, ALS, and other neuromuscular diseases. During that time we have been able to deliver over $238,000 to MDA Ride for Life. Reason-To-Ride is a large part of that effort.
New for 2020: Now just visit 1 restaurant to be eligible to win prizes!
The 5th Annual Reason-To-Ride runs March 21 - October 3, 2020.