Z&M Harley-Davidson's Reason-To-Ride


Reason-To-Ride a 28 week long program designed to get motorcycle enthusiasts out on their bikes riding and raising money for the Muscular Dystrophy Association and Ride for Life while also riding to some of the areas best restaurants.

Riders purchase a Reason-To-Ride badge from Z&M Harley-Davidson for $10. All proceeds go to MDA Ride for Life. One [1] badge per person. Riders travel to 14 participating restaurants where they receive a unique punch on their badge. Z&M awards prizes to riders who receive a minimum of 1 punch on their badge. Riders who receive 14 punches can be entered to win a $3000 Z&M gift card. In total, over $5,000 in prizes are awarded! Prizes are awarded at the season ending party to be held Sunday, October 4, 2020.

Since 2013 Z&M Harley-Davidson has been committed to supporting Ride for Life, Harley-Davidson’s largest fundraiser benefiting children and adults battling muscular dystrophy, ALS, and other neuromuscular diseases. During that time we have been able to deliver over $238,000 to MDA Ride for Life. Reason-To-Ride is a large part of that effort.

New for 2020: Now just visit 1 restaurant to be eligible to win prizes! 

The 5th Annual Reason-To-Ride runs March 21 - October 3, 2020.

5th Annual Reason-To-Ride

March 21 - October 3, 2020.





Click to download the 2021 restaurant application.


All proceeds from Reason-To-Ride benefit MDA Ride for Life

For more information visit www.MDARideforLife.org.

Ride for Life Logo


OVER $106,000 RAISED SINCE 2016


2016 - 886 Participants raised $14,364

2017 - 1405 Participants raised $31,735

2018 - 1457 Participants raised $29,080

2019 - 1535 Participants raised $31,072