Z&M Harley-Davidson's Reason-To-Ride

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Here are your 2019 Reason-To-Ride restaurant destinations. Be sure to call ahead before taking large groups and to check hours in advance.



What is Reason-To-Ride?

A 30 week long program designed to get motorcycle enthusiasts out on their bikes riding and raising money for MDA Ride for Life while riding to some of the areas best restaurants.

How it works:

Riders purchase a Reason-To-Ride badge from Z&M Harley-Davidson for $10. All proceeds go to MDA Ride for Life. One [1] badge per person. Riders travel to 14 participating restaurants where they receive a unique punch on their badge. Z&M awards prizes to riders who receive a minimum 6 punches on their badge. Riders who receive 14 punches can be entered to win a $3000 Z&M gift card. In total, over $5,000 in prizes are awarded! Prizes are awarded at the season ending party to be held Sunday, October 6, 2019.


Since 2013 Z&M Harley-Davidson has been committed to supporting Ride for Life, Harley-Davidson’s largest fundraiser benefiting children and adults battling muscular dystrophy, ALS, and other neuromuscular diseases. During that time we have been able to deliver over $238,000 to MDA Ride for Life. Reason-To-Ride is a large part of that effort.

New for 2019 - We've expanded from 25 weeks to 30 weeks! The 4th Annual Reason-To-Ride 2019 runs March 9 - October 5, 2019.



All proceeds from Reason-To-Ride benefit MDA Ride for Life

For more information visit www.MDARideforLife.org.

Ride for Life Logo


OVER $75,000 RAISED SINCE 2016


2016 - 886 Participants. Raised $14,364

2017 - 1405 Participants. Raised $31,735

2018 - 1457 Participants. Raised $29,080


Are you a restaurant interested being a future Reason-To-Ride destination? 

Reason to Ride restaurant application image

Download the restaurant application here.

Past Grand Prize Winners

2018 - Janeen Kushner with MDA Ambassador, Abby Dopkosky (Grade 8)

Janeen Kushner with MDA Ambassador, Abby Dopkosky and Z&M H-D Gift Card

2017 - Shelly Rhine

Shelly Rhine with Z&M H-D Gift Card

2016 - Bob Chappo

Bob Chappo Z&M H-D Gift Card